The Critical Importance of a Business Plan

Congratulations! You have taken a step that many people dream of: you’ve started your own business. The marathon has begun. In the grand scheme of business operations, this is the easy part. You’re excited, motivated

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stop? Am I really cut out for this?” Your friends seem gleeful and focused as they push forward promising to meet you at the tape. In your head, you hear the words of a close confidant saying, “There was a reason I urged you to train before attempting to run a marathon.” There are the few blessed ones who finish the marathon with little to no preparation, but, the vast majority of us surrender to fatigue long before the 26th mile. It is not much different in the business world. Many start-ups launch quickly and dynamically–and burn out just as abruptly. Preparation, planning and balanced growth are crucial to increasing your chances of success in business. If you did happen to launch quickly out of the gates without a plan, remember two things: 1.) You are not alone. 2.) Seeking guidance from a professional management consultant is a great way to keep your business on track. One major difference between running a marathon and running a business: once you’ve started

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clients happy, but still struggling to stay in the black? Take some time to think about it,

and take note of what you conclude. In an upcoming post, I’ll share a complimentary business planning checklist that will help address some of these challenges, and help position your business for success.

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